At Faculdade Insted, I was responsible for the full development of the new institutional website, replacing the previous version with a more modern, functional, and visually aligned structure.
The new platform was built in WordPress, with a strong focus on responsiveness, clarity, and usability. Every layout decision was designed to reflect Insted’s new phase, ensuring smooth and accessible navigation across all devices.
The main goal was to transform the website into a strategic communication tool — strengthening the brand’s digital presence and offering users a simple, objective, and reliable experience.
I implemented significant improvements in performance and security, optimizing the server and configuring tools like Google Analytics, Search Console, and cookie consent banners in full compliance with Brazil’s LGPD (General Data Protection Law).
Additionally, I updated critical plugins and reinforced security practices, guiding the team on the importance of preventive maintenance and continuous monitoring.
These actions brought greater platform stability, reducing errors and improving site speed, reliability, and legal compliance.
I contributed to the creation of key institutional materials, including landing pages for courses and campus infrastructure — always aiming to align content, design, and strategic goals. I also wrote SEO-optimized copy to improve Insted’s visibility in search engines.
Beyond that, I continue to implement ongoing improvements to the platform, making internal management easier and helping strengthen the brand’s digital presence in a sustainable and scalable way.
