Insted
Creation of the faculty's new website, focused on experience, performance, security and institutional alignment.
CLIENT
Faculdade Insted
DATE
Maio 2023 até o momento
TOOLS
WordPress, Elementor, Figma, Google Search Console, Sucuri, GA4
WEBSITE
www.insted.edu.br
May 2023
continuous management since launch
Sucuri
active security and content reorganized by objective
Core Web
speed and stability improvements
A site that did not reflect who Insted is
At Faculdade Insted, I was responsible for the complete development of the new institutional website, replacing the previous version with a more modern, functional structure aligned with the institution's visual identity. The new platform was developed in WordPress, focused on responsiveness, clarity and usability. The entire layout was designed to reflect Insted's new phase, ensuring fluid and accessible navigation across different devices. The project aimed to transform the site into a strategic communication tool, reinforcing the brand's digital presence and offering users a simple, objective and reliable experience.
Performance, security and legal compliance
I implemented significant performance and security improvements, optimizing the server and performing a complete setup of tools such as Google Analytics, Search Console and consent banners in compliance with LGPD. I also updated critical plugins and reinforced security practices, guiding the team on the importance of preventive maintenance and continuous application monitoring. These actions brought greater stability to the site, reducing failures and improving performance in speed, reliability and legal compliance.
Strategic content and continuous growth
I contributed to the creation of institutional materials including landing pages for courses and faculty structure presentations, always working to align content, design and strategic objectives. I also produced SEO-optimized texts focused on improving Insted's visibility in search engines. I implemented continuous improvements to the platform, facilitating internal management and strengthening the brand's digital presence in a solid, accessible way, ready to evolve with the faculty's demands.
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