Belas Artes
Digital presence and SEO for an educational institution: content architecture, performance and UX focused on enrollment.
- SEO
- Content
- Education
Digital Marketing & Product
Strategy, performance and experiences that convert.
I help brands grow with technical SEO, data-driven UX and clear narrative: from diagnosis to delivery.
Recent Work
Projects that show scope: from institution to digital product.
THE DIGITAL SIDE OF YOUR BUSINESS
Digital product that doesn't convert is cost. I work to change that.
My work always starts with diagnosis. Understanding what already exists, what is working and where the real opportunities are. I don't reinvent for the sake of it. I move what needs to be moved.
Websites and digital products
From complete overhaul to surgical adjustment. UX diagnosis, redesign and development focused on conversion and performance. For those who already have a digital presence but know it isn't working as it should. I work with the right stack for each project, whether optimizing what exists or migrating to modern solutions.
SEO and content
Search strategy with content production and editorial process automation via N8N. More relevance with lower operational cost. No default favorite channel, no ready-made recipe.
Automations and integrations
N8N, APIs and workflows that eliminate manual work and connect systems that don't talk to each other. Automation on top of a broken process scales the problem. I always start with the process, then the tool.
Data and performance
Metrics structuring, dashboards and funnel analysis. For those who have data but lack clarity. From Google Analytics to data architecture for those who need to scale.
Campaigns and paid media
Google Ads and acquisition strategies oriented toward measurable results. More traffic doesn't fix a confusing experience. I work both sides.
GOT A PROJECT?
Tell me the context.
No formality, no script. A direct conversation to understand if it makes sense to work together.
Send a messageI respond within 24 hours
WHO I WORK WITH
- Educational institutions
- SMBs with active digital operations
- Businesses migrating their stack
- Those who want to grow without depending on an agency
Tools & Stack
ABOUT
I am Raphael Pereira.
I have been working with digital marketing for nearly two decades, with experience running my own agency, leading marketing at large educational institutions and freelance projects across Brazil and abroad. Today I work with clients who want real results, not pretty reports.
Nearly two decades of digital marketing
PERSONAL
Son of two teachers, in my spare time I skate, play games, spend time with my partner Tabata, my cats Sirius and Kurt, and friends and family.
