Pró-Morato

Volunteer work focused on accessibility, SEO, performance and digital transformation.

Digital presence built from scratch for those who make a difference

At ONG Pró-Morato, I worked on a fully voluntary basis to plan and develop the institution's new digital presence, conducting a complete website restructuring based on Design Thinking methodology. I went through every stage of the process: empathy, definition, ideation and prototyping, with a focus on the real needs of Francisco Morato residents and future volunteers. The project included competitive analysis, persona definition and content reorganization to facilitate access to information about social programs, news and contact channels. The site was technically prepared to meet the requirements of the Google Ad Grants program. The grant verification and activation were handled by the ONG's internal team.

Performance and real community impact

The new site was planned to be lightweight, responsive, accessible and secure, following performance guidelines and digital privacy best practices. I worked collaboratively with the ONG team, ensuring every technical decision respected the institution's identity and values. More than a redesign, the project aimed to generate real community impact, expanding program reach and making it easier to connect with those who want to help.