VetLay
Building VetLay's online presence focused on care, proximity and local conversion.
CLIENT
VetLay Homecare
DATE
2024 até o momento
TOOLS
WordPress, Google Search Console, Google, Photoshop
WEBSITE
www.vetlay.com.br
Local
local SEO for São Paulo
Ads
first paid media campaigns active
2024
project in continuous evolution
From a family pet shop to a digital presence of their own
My sister, Dr. Layse Pereira, and I were once partners at Patinhas Pet Shop, a pet store in Mooca that gained significant relevance both locally and online. After five years, we closed the business and went our separate ways. Layse is now starting a new chapter with VetLay, offering home veterinary care focused on prevention and proximity to pet owners. Since the beginning of the project, I have supported the structuring of the brand's digital presence, working to reflect this new positioning in a clear, simple and welcoming way.
Digital structure and first results
I developed the VetLay landing page focused on local conversion, simplicity and a more human tone, designed especially for the São Paulo audience. Beyond the site, we launched the first geographically segmented paid media campaigns. Still in the testing phase, these campaigns have already started bringing in the first contacts. Everything is being built gradually, with continuous adjustments based on day-to-day learnings.
Local SEO and organic presence
We began local SEO work to position VetLay for strategic searches such as "home vet São Paulo". Even at this early stage, the page has already started appearing for some relevant terms, indicating we are on the right track. The project is still gaining traction and we remain focused on building a solid foundation, with a simple, functional digital presence aligned with the care VetLay offers.
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