belasartes.br
Belas Artes
Educational institution: organic traffic and enrollment conversion.
- SEO
- Conversion
- Education
SEO AND CONTENT
SEO that brings customers, not just visits
Technical, on-page and content SEO so your business shows up on Google for people searching what you sell. Strategy, real measurement and no empty promise of #1 overnight.
You talk straight to me Raphael Pereira 17+ years in digital marketing and product
See workTRUST
Some of the businesses that have already trusted my work. In 17+ years, that's 100+ projects across many segments.
100+ projects 17+ years many segments
THE PROBLEM
Your customer is searching. And finding the competitor.
Every day people search on Google for what you sell. If you don’t show up on the first page, that demand goes to whoever does.
Being on Google isn’t being found
Almost nobody goes past the first results. If you’re on page two, in practice you don’t exist for that search.
Depending only on ads is expensive
The moment you stop paying, the traffic stops. SEO builds a channel that keeps bringing customers.
THE SOLUTION
How I solve it
Technical SEO, keyword research and content that answers the search: your site climbs for the terms that bring customers, and stays there.
IS THIS FOR YOU?
Who it’s for, who it’s not.
I take on few projects, and by fit. Before anything, it helps to know if we’re a match.
IT’S FOR YOU IF
- You want to show up for who’s searching Qualified organic traffic that arrives already looking for what you sell.
- You want to grow beyond ads SEO lowers your acquisition cost over the mid term.
- You understand SEO is mid-term You want to build an asset, not a spike that vanishes when you stop paying.
IT’S NOT FOR YOU IF
- You want #1 in two weeks Serious SEO doesn’t promise that; whoever does is fooling you.
- You want the cheapest If price is your only criterion, I am not the cheapest option.
- You want content volume without strategy Content for content’s sake doesn’t rank or convert.
If you saw yourself in the first list, we’ll get along.
DELIVERY
What I deliver.
01
Strategy before content.
Keywords, search intent and competition mapped before writing anything.
02
Technical SEO that holds up.
Indexing, speed and Core Web Vitals in the green: the base for Google to trust your site.
03
Content that answers the search.
Not volume: answering what your audience looks for, with authority, turning into customers.
04
Honest measurement, not vanity.
I track rankings, qualified traffic and conversion. I don’t celebrate visits that don’t become business.
The right tool for each project
Google AnalyticsAnalytics & data
WebflowWebsite building
ChatGPTResearch & content
SEMrushSEO & research
AstroFast websites
N8NAutomation
FigmaUX & prototype
CloudflarePerformance & infra
IllustratorIllustration
AnthropicApplied AI
Google AdsAd campaigns
WordPressWebsite building
After EffectsVideo & motion
Tailwind CSSStyling
PythonAutomation & scripts
Adobe Creative CloudDesign suite
Vue.jsWeb interfaces
PhotoshopImage editing
Google Tag ManagerTags & events
Google AnalyticsAnalytics & data
WebflowWebsite building
ChatGPTResearch & content
SEMrushSEO & research
AstroFast websites
N8NAutomation
FigmaUX & prototype
CloudflarePerformance & infra
IllustratorIllustration
AnthropicApplied AI
Google AdsAd campaigns
WordPressWebsite building
After EffectsVideo & motion
Tailwind CSSStyling
PythonAutomation & scripts
Adobe Creative CloudDesign suite
Vue.jsWeb interfaces
PhotoshopImage editing
Google Tag ManagerTags & events
WHAT MAKES IT DIFFERENT
Why it’s not the same thing.
My work
- Starting point
- audit and diagnosis
- Keywords
- by commercial intent
- Technical SEO
- part of the work
- Content
- answers the real search
- Measurement
- conversion, not just visits
- Support
- straight with me, always
Plugin / DIY
- Starting point
- plugin installed
- Keywords
- the obvious ones
- Technical SEO
- left aside
- Content
- text for text
- Measurement
- ranking only
- Support
- leaves you alone
SEO agency
- Starting point
- promise of #1
- Keywords
- a generic list
- Technical SEO
- a separate quote
- Content
- mass-produced with AI
- Measurement
- traffic report
- Support
- ticket support
PROCESS
How it works.
- 01
Audit and diagnosis
I see what already ranks, what’s blocking it and where the quick wins are.
- 02
Keyword research
I map the searches that bring customers (commercial intent), not just volume.
- 03
Technical and on-page
Indexing, speed, titles, headings and structure, page by page.
- 04
Content and measured progress
Content that answers the search and clear reports on ranking and conversion.
INCLUDED
What you get, in detail.
Everything below comes in every project. No hidden add-ons.
-
Audit and keyword research
where it all startsBefore writing anything: a technical audit of your site, a study of the competition on Google and a map of the searches that bring customers, by intent and difficulty. The foundation that makes everything else rank.
Technical auditCompetition on GoogleKeyword map - incl.
Keyword research
A map of the searches that bring customers, by intent and competition.
- incl.
Technical SEO
Indexing, sitemap, speed and Core Web Vitals in the green.
- incl.
On-page SEO
Titles, headings, meta and structure optimized page by page.
- incl.
Content strategy
A plan focused on searches that convert, not volume for volume.
- incl.
Measurement and reports
Search Console + GA4: rankings, qualified traffic and conversion.
- incl.
Ongoing follow-up
Measured progress month to month, with clear priorities on what’s next.
PROOF
Work that already runs.
promorato.org.br
Pró-Morato
NGO: clear message, donations and trust to raise more funds.
- NGO
- Donations
- Performance
vetlay.com.br
VetLay
Pet health: user journey and mobile performance to drive contact.
- Health
- Mobile
- UX
abrigobezerrademenezes.org.br
Abrigo Bezerra
Shelter: Vue site with its own admin panel (Cloudflare D1 and R2) for autonomy.
- Vue
- Cloudflare
- Admin
ABOUT
Who’ll take care of your project.
Raphael Pereira. 17+ years in digital marketing and product, having run my own agency and worked with large educational institutions and projects in Brazil and abroad. You talk straight to me, from diagnosis to delivery. No outsourced team, no endless phone tree.
FAQ
Common questions.
How long does SEO take to show results?
SEO is a mid to long-term game: the first gains usually appear between 3 and 6 months, and the compounding effect comes later. Anyone promising #1 in weeks is lying. What I deliver is method, transparency and measured progress.
Do you guarantee first position on Google?
No serious professional guarantees position, and Google itself forbids that promise. I guarantee the right process: showing up for people searching what you sell, with authority, and growing sustainably.
What is the difference between technical, on-page and content SEO?
Technical: indexing, speed, Core Web Vitals, structure. On-page: titles, headings, each page’s hierarchy. Content: answering what your audience actually searches for. I do all three together, because one without the other goes nowhere.
Can you do SEO on an existing site?
Yes, and it is the most common case. I start with an audit of what already exists, prioritize what brings the most return and fix what is blocking rankings, without rebuilding everything for no reason.
Do I need a blog or content production?
Not always, but content is what sustains SEO long term. We define a strategy focused on the searches that bring customers, not volume for volume. The strategy and keywords are mine; production we align on scope.
How will I know it is working?
With clear reports: rankings, qualified organic traffic and, above all, conversions (not just visits). Search Console and GA4 configured, and an honest read of what is improving and what is still missing.
How much does it cost?
It depends on scope and how competitive your market is. The form has an investment range field. Fill it in and I come back with a proposal and next steps within 24 hours.
LET’S TALK
Ready to get your project off the ground?
Availability for ·
only 2 spots left
Message me on WhatsApp and we talk. No formality, no script. I come back with a proposal and next steps within 24 hours. I work with a few projects a month, by fit.
I respond within 24 hours